From a modest set-up in Salgaa to gaining global recognition online, Sila Ooko Owiti’s journey in modern farming reflects how the right support system can unlock the potential of young entrepreneurs in Nakuru County.

‎‎Sila, the Director, Founder and Lead Innovator of Jua Farm Umoja Youth Group, is among beneficiaries of the Investing in Young Businesses in Africa (IYBA-SEED) project. The initiative, implemented by SNV Kenya in partnership with Nakuru Box, aims to strengthen the local entrepreneurial ecosystem by building the capacity of Enterprise Support Organisations and improving access to business development services for youth- and women-led enterprises.

‎‎Through hydroponics and aquaponics—soilless farming technologies—Sila and his team are championing innovative solutions to food security challenges. However, he admits that before engaging with the programme, his project lacked visibility and structured business guidance.

‎‎According to Sila, one of the most significant turning points came after his story was featured under the IYBA-SEED platform. The exposure amplified his work beyond Kenya, attracting international attention and new funding opportunities.

‎‎“The programme really made my project known globally,” he says. “People discovered what we are doing, and that visibility has opened doors for partnerships and support.”

‎‎Beyond exposure, the training sessions reshaped his approach to entrepreneurship. Previously, Sila operated without mentors and believed he could manage the journey alone. Through the programme, he learned the importance of collaboration, structured growth and seeking guidance at every stage of business development.

‎‎“One of the biggest mistakes I made was not having mentors,” he explains. “Now I understand that mentorship is critical. Every stage of growth requires learning from others.”

‎‎Today, Jua Farm Umoja Youth Group has expanded its footprint. In addition to the main installation in Salgaa, the team has set up two hydroponic systems at a local college, demonstrating the scalability of soilless agriculture. Their innovation has also earned them the Incitis Open Call Grant from the European Union, further validating their model.

‎‎Moreover, the group collaborates with Egerton University Living Lab and the Nakuru Living Lab to strengthen research and innovation in youth-led agriculture.

‎‎As IYBA-SEED continues to support emerging enterprises across sectors such as agriculture, green and circular economy, digital innovation, tourism and manufacturing, Sila’s story illustrates how targeted mentorship, visibility and ecosystem support can transform a grassroots idea into a growing enterprise with global reach.

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How mentorship and collaboration propelled Salgaa innovator to entrepreneur success

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Muthoni Wanjiku